What are the 7Ps and 7cs?
Introduction:
What are the 7Ps and 7cs? In the ever-evolving landscape of business, effective marketing strategies serve as the cornerstone for success. As businesses strive to capture the attention of their target audience and outshine competitors, a comprehensive understanding of marketing principles becomes paramount. Two frameworks that stand out in this regard are the 7Ps and 7Cs.
Search Engine Optimization (SEO) is not just about keywords; it’s about providing valuable content that answers the questions your audience is asking. In this exploration of “What are the 7Ps and 7Cs,” we embark on a journey to demystify these fundamental marketing concepts. By delving into the intricacies of the 7Ps (Product, Price, Place, Promotion, People, Process, and Physical Evidence) and the 7Cs (Customer Needs and Wants, Cost to the Customer, Convenience, Clarity, Communication, Consistency, and Creativity), we aim not only to enlighten but also to boost your SEO score.
As search engines increasingly prioritize content that adds genuine value to users, understanding and implementing the 7Ps and 7Cs in your marketing strategy can elevate your online presence. By aligning your content with the questions and interests of your target audience, you not only enhance your SEO score but also position your brand as an authority in your industry.
Join us as we unravel the intricacies of these frameworks, providing actionable insights that not only optimize your website for search engines but also empower you to create marketing campaigns that resonate with your audience. Let’s embark on this SEO-friendly journey to unlock the secrets of the 7Ps and 7Cs and propel your business to new heights in the digital era.
The 7Ps of Marketing
lessons in marketing this is the episode two and the continuation of the previous episode as set from this episode we would now look into the concepts of marketing the marketing is half understood
when you actually understand the concepts of marketing to begin with one of the foremost concept of understand the marketing is to understanding STP that is segmenting targeting and positioning segmenting targeting and positioning is categorization of divisions example segmenting is dividing the whole market
into particular segments and then you target as the probe you actually reach them positioning is one-stop you reach them
The Interplay Between 7Ps and 7Cs
how about your position in their mind that is positioning now we will try to divide these and try to position in the minds we will now have to go back and check on an organization’s perspective as to what we have and where do we have when do we have so these concepts will lead us to very BOM concept that’s called as the British concept also to marketing is for peace the for peace our product price place
and promotion built on the product price place and promotion in a quite sequential way that
I said the easiest way to understand these four is to understand the four C’s for it now product is very interesting Li now please remember that we are talking about product industries and not service sector and service sector we will talk about seven piece a little later now for peace
How the elements of the marketing mix and customer-centric principles intersect
when you talk about product immediately let’s look at this see part of it which is consumers need consumers me becomes the product so heinous for an
organization’s perspective it is easy to understand as to what is the need of the consumer and immediately
we look at the price part of it the price see is cost so the second P is price and the second C is cost the cost actually tells us the easiest way to analyze and price the particular product and hence the price determines the order will be determined based on the cost part of it and then we immediately have placed the place as usually the statement is not about the city the country and etc
The impact on overall business performance and customer satisfaction
but it is about the sea that we talked about which is convenience the customer need to be accessed that means that this product have to be very conveniently available for this person that is the customer and hence
we relate product price place the feet concept to the convenience part of it probably you could look at how convenient is it available and that’s how the place gets decided
how closer do you want to get to the customer that becomes the convenience part of it – and for an very important part of it is promotions the promotions on the
c-section the policy is communication so this promotion in communication about reaching the customer through various words through latest media
The role of creativity in customer engagement
how we want to put it what would be the punchline that you want to use it what would be the tank you want to use it let’s take an example of let’s say a McDonald’s burger now this burger becomes too large the price is the price that you would pay to get the product could be a hundred and fifty rupees and immediately after that you will talk about the place as to
how conveniently is it ammu is very strategy that probably at the distance of every five to six kilometers you probably find a McDonald’s so that is the convenience part of it and then we have promotions where they say it is very you know
Innovation in marketing strategies
where is worse it will be whether it is promotions for the kids whether it is birthday parties promotions that they do for the kids and then they come out with very small package offers and they would like to communicate with the people so these main states the part of promotions
so correct price place and promotion on another site you have consumers need cost then you have which is the placement of it which is convenient and then you have promotions which is communication so you understand these four aspects in a very very clear way for peace and four C’s are mostly to understand the organization’s perspective they also not youment that this does not actually look at the customer hence dr.
Standing out in a competitive market
Jenn Dechaine a renowned marketing exponent spoke about for ace now this is very interesting to accept the consumers perspectives for B’s and C’s as for ace you should also know that there are four these four walls but now let’s look at all A’s to understand the whole concept very very quickly now if you look at product and the other side the consumers need down from the for English aspect we understand acceptability
which means the product is supposed to be accepted in the market the product is supposed to be accepted
by the customer when we talk about market its customer so the customer needs to accept the particular product the immediately you look at the product prod the next is price the price part is cost and the cost
when we talk about we are talking about on this side the affordability so the moment we talk about affordability which means what easy it’s convenient for the customer to afford but this particular product and that becomes the a part of it let’s look at the third one which is ways convenience here we talk about axis
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